The Aging Workforce

Hand on Computer MouseDespite the global recession, the implications of an increasingly geriatric, unhealthy workforce has major implications.

The prevailing wisdom in the ’shiny new thing’ obsessed tech world is that you ‘don’t want to mess with early adopters’ according to an Ad Age/Yahoo sponsored Laura Rich authored white paper from March of this year, (What Digital Adopters Want, How to Reach Them, and Why Every Marketer Should Pay Attention‘) which discusses the US geek market and breaks folks out into subsets in time honored analyst style.  continue reading>>

Source: Oliver Marks (ZDNet)

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